It’s called skincare, not skin-don’t-care
When you are not happy and comfortable in your skin, it affects everything! Your self-esteem, social life dwindles cause makeup just makes it angry.
Be Fraîche was born, not to be another quick fix, but to be your skin’s best friend. Uniquely formulated by combining the most gentle, soothing Asian botanical extracts and scientifically-proven natural ingredients, Be Fraîche products are designed to calm, soothe, and strengthen your skin’s barrier, helping sensitive skin to find her smile!
So as a by-product of creating something effective for you, our sensitive Belles, Be Fraîche is basically making you happier and therefore nicer people to live with. Boyfriends, husbands, sisters and colleagues can express their thanks here [email protected] 😉
Meet Helen, the O.G BFF
She’s the all-round creator of Be Fraîche and the original sensitive skin Belle (say hey girl!). She knows how it feels to be battling inflamed, dry skin, so when she couldn’t find a product on the market that suited her sensitive skin needs, she decided to make one herself.
It all started back when Helen was traveling around Europe with her friend. Her skin was super angry and nothing would calm it but a pack of oats and a cucumber. A mini in-dorm facial later and hallelujah! Calm skin for the win!
It was then Helen decided to bring a truly natural skincare range to the market, so she went on to study Skincare Formulation in the UK then travelled to Grasse, France to study Perfumery. There, she fell in love with the relaxed, low maintenance lifestyle in the South of France where natural beauty was celebrated and everyone was comfortable to be themselves. ‘Parfait!’ Helen thought and knew this would be the foundation and philosophy behind Be Fraîche.